Our History

Inspired by a famous 1954 book of piedmontese recipes and in collaboration with an historical Aromatherié based in Tuscany, we developed a drink that is exceptionally delicious, refreshing…and 100% Italian. È un momento propizio perché il mercato è alla ricerca di una cola nazionale, indipendente, giovane e fresca, in alternativa alle cole americane.

A Torino, in collaborazione con uno storico aromatiere di Firenze, si studia la ricetta. Il risultato è eccezionale: il gusto è travolgente, frizzante, irresistibile. Our cola was named after the Mole Antonelliana, a famous and much loved building in Turin. The building’s shape also inspired the design on our cans.

A famous piedmontese group of high-quality burger restaurants (“hamburgherie”), relying on local products and a short supply chain, decided to offer two completely Italian soft drinks – MOLECOLA CLASSICA and MOLECOLA SENZA ZUCCHERO – in place of traditional American colas. After one year of tests results exceeded expectations and MOLECOLA sales were on the rise.

The MOLECOLA family is enriched by MOLECOLA BIMBI, a drink meeting the taste and expectations of children as well as the requirements of their parents. Meanwhile, MOLECOLA becomes increasingly popular and is selected by best restarurants and cafes across Italy.

COOP decide to embrace the MOLECOLA project and offer the Italian Cola in all its supermarkets across Northwest Italy. One million cans are produced and sold and MOLECOLA reaches yet another the milestone being selected by EATALY stores to complete a prestigious range of Italian products. MOLECOLA takes the market by storm and quickly becomes the most sold drink in their stores in Milan and Rome.

MOLECOLA is adopted by distributors such as Auchan, Conrad, Metro, Carrefour and goes international, becoming available in other countries such as Germany and Australia. Esce dai confini nazionali e inizia ad essere distribuita anche in altri stati in giro per il globo.

We start our collaboration with RENKEN ONLUS, an Italian association devoted to the education and protection of children in Senegal

2016 was a year of change with the supermarket debut of the new 500ml and 1l bottles.
The wiggly bottle, which wears a clatchy sleeve like a dress, tells about Molecola’s philosophy and italian spirit. Furthermore it’s enriched by a side band, called “MISURA-SETE” (“thirst meter”) indicating the recommended and consumed amounts.

Molecola’s Italian heart beats in the Big Apple. Thanks to the cooperation with Eataly, the most Italian Cola in the world can be found on the shelves of their stores in Chicago, New York (and soon Boston and Los Angeles) and, with its irresistable taste, it’s ready to take the American market by storm.

The new glass bottle, called 90-60-90, enters the world of restaurants. Il suo nome è 90.60.90. Its shape evokes the curves of the Divas of the ’50s and its elegant details are inspired by the style of Italian tailors. Una bottiglia unica, come Molecola.

Since Novermber 2017 Molecola is certificated by Italcheck, an association protecting the “Made-in-Italy” mark as well as consumers from false italian products and the well-known “Italian sounding”. 100% guarantee!

The 90.60.90 bottle designed by Curve Studio wins the coveted International Design Award (IDA), an important annual competition hold in Los Angeles.

Selected among more than 3000 submissions from 95 countries, the 90.60.90 bottle won the first prize in the “Material Design” category because of the uniqueness of the glass making process and its finishing, similar to a tailor-made tweed.

Molecola’s recipe is slightlly changed to include a selection of organic and fairtrade ingredients with fresh and strong spices.

The new recipe makes the soft drink more natural and gives it an exotic taste. Molecola Organic Fair Trade is the result of the collaboration between Altromercato Consortium and Renken Onlus.

The first tree is planted in support of the “RENKEN COLA NUTS” project which is essential for the recipe of MOLECOLA

Molecola decides to use glass rather than plastic because, let’s face it, life in plastic IS NOT fantastic! The choice has a twofold motivation: love and respect for Nature and the desire to guarantee our customers a drink with an impeccable flavor.
Glass helps us to maintain unchanged over time both the taste and the degree of carbonation of Molecola, without releasing any flavor or harmful substances. In addition, it is produced with natural raw materials and can be recycled indefinitely. So we can defend the planet from unnecessary waste and your taste buds from unpleasant flavors!

Molecola è talmente buona e la 90.60.90 talmente bella che una bottiglia da 33cl non bastava più. Ecco perché la famiglia… si è ingrandita! Classica, Senza Zucchero e Senza Caffeina hanno un nuovo formato da 75 cl che si affianca a quello tradizionale da 33 cl.

In 2021, almost 10 years after the birth of MoleCola, it’s time to give a makeover to the look. It starts with the logo becoming younger and fresher, but this is just the first of several restylings.

After the logo, another novelty arrives: the 90.60.90 bottle transforms and is adorned with dark glass, making it even more captivating and preserving all the qualities of MoleCola even better.

It’s time for a change for the cans too! A bolder graphic design, sharper details, and new tactile sensations give the new cans a more modern and appealing look.